The boxing community is on the edge of its seat as the possibility of a June doubleheader featuring Gervonta “Tank” Davis and David Benavidez looms, thanks to Premier Boxing Champions (PBC). This event, potentially hosted on Amazon Prime PPV, represents a strategic move that could redefine boxing promotions.
Davis, an undefeated force in boxing, is expected to defend his WBA “regular” lightweight title against the skilled Frank Martin. Benavidez, on the other hand, is set to challenge Oleksandr Gvozdyk for the WBC interim light heavyweight title.
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The implications of this potential doubleheader extend beyond the ring. A sensible pricing strategy could be key to its success, with hopes that PBC will set the PPV price within a reasonable range to ensure broad accessibility without compromising the event's premium feel. The matchup between Benavidez and Gvozdyk, despite the latter's recent retirement and return, adds a layer of intrigue and speculation on fan reception and demand.
For Davis to headline a PPV event on Amazon without the support of a co-star like Benavidez, he would need to face a formidable opponent. Critics argue that Martin may not pose enough of a challenge to draw significant interest on his own.
Image Credit: PBC